Communications and media

Media campaigns and messaging

These resources provide guidance on effective ways to communicate anti-criminalisation messages to stakeholders, the general public and others.

How to Talk About HIV Criminalization to Elected Officials, Media, and Others, The Center for HIV Law and Policy (2013)

This excerpt from the Center for HIV Law and Policy’s Community Advocate Toolkit, produced in 2013, lists talking points, each including a list of supporting resources and links. Covers many of the legal, public health, human rights, and social justice issues that HIV criminalization raises.

HIV Criminalization: Attitudes and Opinions of the American Public

Assessed current attitudes about HIV-related issues and tested messages that might be used to educate the general public and gain support for advocacy to modernise or repeal HIV criminalisation statutes. Suggests great opportunity to change public opinion but messaging must be simple, easy to understand and to the point. Information that current laws are inconsistent with scientific knowledge had considerable resonance, as does messaging that HIV laws unintentionally discourage testing, obtaining treatment and voluntary disclosure. Messages about civil liberties were least effective.

Making Media Work for HIV Justice: An introduction to media engagement for advocates opposing HIV criminalisation

The purpose of this critical media toolkit is to inform and equip global grassroots advocates who are engaged in media response to HIV criminalisation--and to demystify the practice of working with, and through, media to change the conversation around criminalisation. The toolkit provides an introduction to the topic of HIV criminalisation and the importance of engagement with media to change narratives around this unjust practice.  It also features a number of case studies providing examples of how media played a significant role in the outcome, or the impetus, of HIV criminalisation advocacy. In addition, the toolkit includes reporting tips for journalists, designed to educate writers and media makers around the nuances of HIV criminalisation, and the harms of inaccurate and stigmatising coverage.

Lifting the Burden of Secrecy – Positive Speakers’ Guide

Manual for people who want to speak out and change attitudes to HIV and who want to advocate for appropriate HIV laws, policies and practices. Includes steps to a successful advocacy campaign and examples of how people living with HIV around the world have specifically advocated for policy change, and some of their success stories.